Is Your Hiring Strategy Up-to-Date?

If finding great marketing talent feels like you are searching for a needle in a haystack, that’s because you are.  To compete in today’s marketplace companies need to hire idaeal “unicorn” candidates with a perfect blend of:

• change management leadership;

• superior content and storytelling experience;

• comfort aligning with revenue operations and customer relationship strategy;

• and they are adept at using data and analytics and applying AI and automation to innovate and fuel brand building.

This new hybrid breed of professionals are not traditional marketers, but business leaders who happen to specialize in marketing.

These candidates are not waiting around in the open market for you to find them.  They are primarily found leading successful organizations and they are not necessarily on the hunt for a new job. What’s more, when they do want to make a move, they only need to pick up the phone because they are highly networked and are wooed to leading companies through their connections. They do not want to waste time with job boards, black hole interview processes and screenings with inexperienced junior recruiters.

Top performers are very selective about opportunities and it takes a sophisticated approach to appeal to them.  They respond to compelling missions, strong leadership teams and exciting growth stories. They trust their peers and cultivated networks over automated systems.

That’s where retained search firms can provide an edge.

MICA has an advantage that can de-risk your hiring strategy and ensure that you connect with the best of the market candidates quickly and efficiently. Our partners are marketers themselves. They understand the evolving capability needs of companies and have a deep bench of marketing connections curated over years being of on the front lines.  We serve as ambassadors for your brand and know how to find and cultivate candidates that align with your strategic needs.  In addition to access, we provide rigorous evaluation and white glove service - both for your internal team and your prospective hires.

The marketing talent market has changed.  Organizations that are winning the best talent are taking a fresh look at their strategies. If you are looking to find leaders who will move your business forward, we’d love to speak with you. 

Because if the talent market has evolved, your hiring strategy should too.