OUR STORY
Built by marketers.
Driven by results.
The team at MICA has always been drawn to the stories great businesses tell — how they navigate obstacles, what makes them grow, and what separates organizations that thrive from ones that stall. That’s because we are marketers ourselves.
Recruiting exceptional talent is one of the most consequential things a business can do.
Marketing talent — specifically — is among the most misunderstood and most critical of all.
And, across our experience, two things had become clear.
FORWARD VISION
Human judgment in an AI world.
Artificial intelligence is reshaping marketing teams at an incredible pace. What was an ideal model two years ago has evolved into a very different picture with hybrid skill mixes, new leadership responsibilities and new roles that require fresh approaches to marketing strategy and collaboration within the enterprise.
MICA is working alongside our clients to make sure that you have the right talent at the right time to keep up with the massive change in the marketplace. We are also keeping it real when it comes to the fundamentals of recruiting.
AI can scan thousands of résumés, match keywords, and rank candidates at impressive speed.
What AI Cannot Do
Tell you whether someone will thrive in your culture
Navigate your organization’s politics with grace
Exercise the judgment that separates a leader who looks right from one who actually is
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Those questions require human
beings to answer.
Specifically, human beings
who have done the work themselves.
At MICA, we use AI where it earns its keep — for speed, for market intelligence, for efficiency But we never let it drive the search.
In a market flooded with available candidates and algorithmic shortcuts, the ability to see what AI cannot is MICA's edge. It always has been.
Someone on our team has worn your hat. We’ve been there. We get it.
In 2011, Matt Gill founded MICA on a straightforward premise:
The best marketing talent is found by people who know marketing from the inside.
He assembled a team of marketing practitioners whose collective expertise spans every facet of the marketing universe — not recruiters who learned about marketing, but leaders who built careers in it.
A founding tenet of MICA is to value our network as much as we value our customer base. And, we believe that businesses thrive when they are fueled by an exceptional marketing team.
Someone on our team has worn your hat.
We’ve been there. We get it.
WHAT WE BELIEVE
Collaboration
We begin every engagement by listening — carefully and without agenda. Before a job description goes to market, we align with every stakeholder on what this role truly requires and what success actually looks like.
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Active listening
We ask the questions most search firms don’t. Not just what skills you need, but what your organization needs to thrive and meet its most important goals. The difference between a good hire and a great one often lives in that conversation.
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Partnership
MICA is an extension of your team, not a vendor at arm’s length. You’ll have clear communication, a documented process, and a partner who is as invested in the outcome as you are.
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Lasting Relationships.
Our clients return. Not just because searches go well, but because they trust that if something shifts, MICA will be there. That trust is built one search at a time, and it’s the foundation of everything we do.
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OUR TEAM
Practitioners, not generalists.
Whether you lead a marketing function, run an agency, build consumer brands, scale a technology enterprise, or grow a professional services business — a MICA partner has done what you’re doing. They’ve managed your budget, hired your counterparts, and navigated the organizational dynamics that make or break a leadership hire.
That experience doesn’t just inform how we recruit. It’s how we evaluate. Every candidate is assessed by someone who understands the role from the inside — who knows what the work actually demands, what the culture actually requires, and what distinguishes a leader who will last from one who simply interviews well.
Matt Gill
Managing Partner
Susan Bash
Partner
Meredith Elkins
Partner
Ready to find the right leader?
Reach out to a MICA partner today to start a confidential search conversation.